Mahindra & Mahindra – Mahindra Baja India.

Mahindra & Mahindra – Mahindra Baja India.

Campaign Overview:

Mahindra Auto Quotient (AQ) is part of Mahindra & Mahindra’s endeavour to support and promote young automotive talent across the country’s engineering colleges and B-schools. It has been engaging auto enthusiasts from the engineering and management fraternity for the past four years.  Approx 33,000 students taking part from 40 colleges across the country. 

 

Strategies

Announcement of intent : Release across the MP.

Buzz stories

Pre –press conference.

Press Conference in Indore, Dhar & Pithampur.

Media invited to cover event.

Interview lineup for spokesperson

Results

The results achieved for the Mahindra Baja India:

200+ articles appeared across the  MP, including all top publications.

Mahindra has been doing the event from last 5-6 years  and  we are proud to have 75% share of

these assignments.

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