As SAB TV’s show Lapataganj was losing TRP, hence channel decided to re-launch the show with a 6 year leap and the show was renamed as Lapataganj-Ek baar phir. It was a challenge to PR 24×7 Network Limited to highlight the show in front of an audience with a taste for social causes and seeking entertainment. The campaign was completed within time and result is before all including audience and client.
Pre –launch & Launch release dissemination in all markets.
Media junket for set visit and launch PC in Mumbai.
Telephonic interviews lineup for artists
Video conference in small cities.
Radio station visits & Exclusive activity with national channels
Media house visit.
The results achieved for the Lapataganj ek baar phir
SAB TV ranked high-contributing to 10% industry coverage.
SAB TV increase in coverage this month as compared to last month.
Key trigger for the channel was Lapataganj ek baar phir.
Maximum coverage generated in market allocated to us.