SAB TV – – Launch of new show Lapataganj-Ek baar phir…..

SAB TV – – Launch of new show Lapataganj-Ek baar phir…..

Campaign Overview:

As SAB TV’s   show Lapataganj was  losing  TRP, hence channel decided  to re-launch the show with a 6 year leap and the show was renamed as  Lapataganj-Ek baar phir. It was a challenge to PR 24×7 Network Limited to highlight the show in front of an audience with a taste for social  causes and seeking entertainment. The campaign was completed within time and result is before all including audience and client. 

 

Strategies

Pre –launch & Launch release dissemination in all markets.

Media junket for set visit and launch PC in Mumbai.

Telephonic interviews lineup for artists

Video conference in small cities.

Radio station visits & Exclusive activity with national channels

Media house visit.

Results

The results achieved for the Lapataganj ek baar phir

SAB TV ranked high-contributing to 10% industry coverage.

SAB TV increase in coverage this month as compared to last month.

Key trigger for the channel was Lapataganj ek baar phir.

Maximum coverage generated in market allocated to us.

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