WD® INCREASE VISIBILITY IN UTTAR PRADESH

WD

Campaign Overview:

WD® INCREASE VISIBILITY IN UTTAR PRADESH

Tour to showcase an expensive product range that meets the needs of consumers across segments

Lucknow – February 28, 2014 – WD®,   Western Digital company a leader in the digital storage industry wants to increase its visibility in Uttar Pradesh. As part of a multiple city tour that spans several weeks and touches cities across India. WD will demonstrate its wide range of products in Lucknow. WD believes that its entire range of storage solutions  are designed for consumers, SMBs and enterprises. WD wants to be positioned to address the sudden surge in demand for these storage devices. Uttar Pradesh  is a key focus for WD in India.

Strategies

Announcement of intent: Releases across the UP.

Buzz stories

Pre –press conference .

Press Conference in Lucknow, Dehradoon, Patna, Kanpur & Jaipur.

Media invited to cover event.

Interview lineup for students.

Results

The results achieved for WD:

200+ articles appeared across the  UP, including all top publications.

WD has been doing the event from last 2-3 years  and  we are proud to have 75% share of

these assignments.

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