BBC –  BBC India election train  Campaign Overview: The BBC’s India Election Train and its team of journalists were on a three week journey across India for reporting to the world, in 12 languages, across 14 BBC services. They investigated the stories and personalities behind India’s forthcoming election.  Strategies Announcement of intent:  Releases across the India. Buzz stories Pre event release dissemination in particular cities and surrounding villages. Press Conference in particular city. Media invite
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SAB TV – – Launch of new show Lapataganj-Ek baar phir….. Campaign Overview: As SAB TV’s   show Lapataganj was  losing  TRP, hence channel decided  to re-launch the show with a 6 year leap and the show was renamed as  Lapataganj-Ek baar phir. It was a challenge to PR 24×7 Network Limited to highlight the show in front of an audience with a taste for social  causes and seeking entertainment. The campaign was completed within time
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Mahindra & Mahindra – Mahindra Baja India. Campaign Overview: Mahindra Auto Quotient (AQ) is part of Mahindra & Mahindra’s endeavour to support and promote young automotive talent across the country’s engineering colleges and B-schools. It has been engaging auto enthusiasts from the engineering and management fraternity for the past four years.  Approx 33,000 students taking part from 40 colleges across the country.    Strategies Announcement of intent : Release across the MP. Buzz stories Pre
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WD Campaign Overview: WD® INCREASE VISIBILITY IN UTTAR PRADESH Tour to showcase an expensive product range that meets the needs of consumers across segments Lucknow – February 28, 2014 – WD®,   Western Digital company a leader in the digital storage industry wants to increase its visibility in Uttar Pradesh. As part of a multiple city tour that spans several weeks and touches cities across India. WD will demonstrate its wide range of products in Lucknow.
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