Mahindra & Mahindra – Mahindra Baja India.

Mahindra & Mahindra – Mahindra Baja India.

Campaign Overview:

Mahindra Auto Quotient (AQ) is part of Mahindra & Mahindra’s endeavour to support and promote young automotive talent across the country’s engineering colleges and B-schools. It has been engaging auto enthusiasts from the engineering and management fraternity for the past four years.  Approx 33,000 students taking part from 40 colleges across the country. 



Announcement of intent : Release across the MP.

Buzz stories

Pre –press conference.

Press Conference in Indore, Dhar & Pithampur.

Media invited to cover event.

Interview lineup for spokesperson


The results achieved for the Mahindra Baja India:

200+ articles appeared across the  MP, including all top publications.

Mahindra has been doing the event from last 5-6 years  and  we are proud to have 75% share of

these assignments.

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